World Tobacco Middle East (WTME) remains the world’s largest tobacco trade exhibition, uniquely connecting Asia, Africa, and Europe through the strategic hub of the Middle East. With thousands of exhibitors and tens of thousands of visitors, the event gives GTI an exceptional opportunity every year to strengthen long-term business relationships while establishing new partnerships from the most distant regions of the world – fully aligned with the company’s international expansion strategy.
GTI’s 2025 exhibition stand was among the most distinctive at the event, featuring over 250 sqm of greenery-filled space designed to host up to 15 business meetings simultaneously in a premium and welcoming atmosphere. During the two-day exhibition, the volume of business contacts and partnership discussions exceeded our expectations and translated into further steps in sales development across multiple international markets.
A major highlight of the exhibition was the debut of HAVANOVE – our new luxury collection of extra-long cigarettes presented in sophisticated wallet-like packaging, which attracted significant attention from visitors and industry professionals. GTI was once again ranked among the 5 largest exhibitors in the classical filtered cigarettes category and proudly showcased a portfolio of more than 150 products during the exhibition.
